On Tuesday 10th September, Triangles marketing team went to London to attend the BGF strategic marketing summit which was hosted in partnership with Havas Media Network.

BGF is a company that addresses the SME funding gap in the UK, they now have a portfolio of more than 600 growing companies across a variety of investment stages, sectors and regions. With the mission to fulfill businesses growth ambition while contributing to the economic resilience of the country. In 2022 Triangle Fire Group became part of BGF’s portfolios including a £9m investment, giving Triangle the capacity and support needed to expand the company, while providing the best customer service.

Havas Village London is one of the world’s largest global communications group. They are a unique proposition-creative, media and health all under one roof.

The summit included:

• Account based marketing
• The future of retail media
• Data-driven performance marketing
• B2B content strategy
• The power of community to drive growth
• Talent & influencer marketing
• Future of organic search

The future of marketing is forever changing and a key topic for the day revolved around understanding the role of first party cookies, and how to utilise them to enhance your business. They are slowly being phased out and learning how to use first-party cookies within you company was an interesting topic for our marketers, as the future is always changing.

Over 100 people from across BGF’s portfolio attended the event and it was a great opportunity to network. Triangle Fire Systems would like to thank BGF for organising such a brilliant event and inviting us to attend.